Wednesday 16 September 2026 · Jessica, Downtown · 15 s
Jessica · Downtown · New York · salt 75 wearing BalenciagaNike at a new low, down 79% from its peak. The one fashion stock going up is cheap make-up.
Nike closed at $36.21 on 15 September, its lowest close on the tape and 79% below its $177.51 high of 5 November 2021. It is down 43% this year and was dropped from the S&P 100 this week. Lululemon has halved this year. e.l.f. Beauty, the budget make-up brand, is up 23%.
in plain EnglishNike, the biggest sportswear brand in the world, is worth a fifth of what it was at its 2021 peak, and this week it lost its place in the S&P 100, the index of America's hundred biggest companies. Lululemon, the yoga-wear brand, has halved this year. The fashion name that is going up is e.l.f. Beauty, which sells make-up at drugstore prices: up 23% this year. Shoppers are trading down.
Reported Wednesday 16 September 2026 · every number dated to its source, latest 15 September 2026
1 · evidence every number, with its source and its date
$36.21 at the 15 Sept close, a new low
Nike share price
regular-session closes · the AirPort tape · 2026-09-15
−43% · from $63.26 on 2 Jan
Nike, 2026 so far
the AirPort tape · 2026-09-15
−79% · high of $177.51 on 5 Nov 2021
Nike from its peak
the AirPort tape · 2021-11-05
removed from the index this week
Nike and the S&P 100
news on the tape, 12 Sept · 2026-09-12
−53% · $210.72 to $98.41
Lululemon, 2026 so far
the AirPort tape · 2026-09-15
+23% · $77.81 to $95.47
e.l.f. Beauty, 2026 so far
the AirPort tape · 2026-09-15
Nike-42.8% since 2026-01-02
open $63.26 2026-01-02now $36.21 2026-09-15from the high -45.4%176 trading days · regular-session closes from the AirPort tape
Lululemon-53.3% since 2026-01-02
open $211 2026-01-02now $98.41 2026-09-15from the high -54.4%176 trading days · regular-session closes from the AirPort tape
e.l.f. Beauty+22.7% since 2026-01-02
open $77.81 2026-01-02now $95.47 2026-09-15from the high -13.0%176 trading days · regular-session closes from the AirPort tape
2 · relations who this touches
3 · history · 4 · analogues · 5 · ask Pro
AirPort has been watching this since before it was news. The trail, the last times this shape happened, and Ask, scoped to this story.GO DEEPER